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Southeast Michigan Communicators Network

January 23, 2025

Meeting time: 9 - 11 a.m.

Agenda:

  • Welcome and Introductions
    Melanie Davis, APR, Community Relations Director, City of Sterling Heights
    Trevor Layton, Communications Manager, SEMCOG
  • Leading Centralized Communications in Local Government
    Melanie Davis, APR, Community Relations Director, City of Sterling Heights
    Courtney Flynn, MPA, Director of Communications, City of Troy
    Marissa Russo, Marketing and Communications Manager, City of Sterling Heights
    Chelsea Schneider, Communication Services Manager, Shelby Township
    Vickie Sullen-Winn, Director of Communications and Community Engagement, City of Farmington Hills
     Maintaining an effective and consistent communications function across all of a local government's departments is essential, but it can be a challenge. Coordination and collaboration with internal stakeholders is key, along with strategic thinking and solid relationships. We'll hear how several local government teams in Southeast Michigan support centralized communications.
  • Maximizing Video Content across Traditional and New Media
    Jon Clark, Multimedia Specialist II, SEMCOG
    Carrie LeZotte, Cable and Community Relations Director, Bloomfield Township
     Video content - whether created on-the-fly from a smartphone, a traditional crew, or even a drone! - has never been more important to effective communications. This conversation will be an opportunity to share experiences, tips, and lessons learned from the production and marketing of video content.
  • Southeast Michigan's Legislative 2025-2026 Policy Policy Platform
    Michael Spence, Government Affairs Manager, SEMCOG
    Every two years, SEMCOG convenes a Legislative Policy Platform Task Force to develop a Policy Platform for the upcoming legislative session. Most recently, the task force convened in 2024 to develop a Policy Platform for the 2025-2026 State and Federal legislative session. Participants will learn what's covered by this platform to benefit local governments and key legislative issues SEMCOG has been tracking and engaging on.

After the Meeting

  • See Community Relations in Action on a Tour the City of Sterling Heights Community Center
    Parks and Recreation staff, City of Sterling Heights

The goals of the Communicators Network are to:

  • Share experiences and best practices;
  • Build peer relationships among government communicators and community relations officials; and
  • Discuss opportunities to collaborate on regional initiatives.

Questions? Contact Trevor Layton, Manager, Communications.

For registration assistance, e-mail SEMCOG at register@semcog.org or call (313) 961-4266.

See map below.
When
1/23/2025 9:00 AM - 11:00 AM
Eastern Standard Time
Where
40250 Dodge Park Rd Sterling Heights, MI 48313 UNITED STATES